To enhance the company's competitiveness, and actively create Sunny "cultural financial intelligence, financial and cultural heart of culture financial situation," the company atmosphere, the company of "reserved personality, join the mainstream, seek common ground, inheritance and innovation, harmony" as the guiding principle , and outside the industry absorb the outstanding elements of corporate culture construction, building architecture system with a Sunny cultural characteristics. Company leaders Requirements: leaders at all levels should vigorously advocate, personally, careful planning, the functional departments to effectively implement, whether you want to employee satisfaction as an important criterion for the quality of the evaluation, together grasp the corporate culture construction work, efforts to upgrade Sunny cultural soft power.